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People
Simon Spyer - Director of Business Strategy
Simon spent 5 years at Sainsbury's implementing Nectar and using customer data to lead business strategy. Simon then turned gamekeeper working in FMCG with Campbell's UK as head of customer insight, building customer-centric category plans with retailers and implementing consumer-led, new product development. Joining QPM in 2006, he has worked across our business with a wider remit encompassing CRM, brand, customer and data strategy as well as overseeing our technological capability.
Favourite brand and why: Fratelli Rossetti – Italian style, design and service. Delivered every time.
Favourite colour: Lilywhite
Favourite city: New York
Favourite word: Soliloquy
Favourite film: Goodfellas
Favourite car: Audi R8
Favourite food: Pasta
Favourite team: Spurs
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